Membuka Kedok Dualitas: Mengeksplorasi Identitas Digital Remaja di Media Sosial
DOI:
https://doi.org/10.38026/jhsj.v7i1.61Keywords:
Digital Identity, Social Media, Second account, Management Impression, Self-presenting, Identitas Digital, Media Sosial, Manajemen Kesan, Persentasi DiriAbstract
This study explores the phenomenon of teenagers' digital identity duality through the use of main and second accounts on Instagram social media. Using a mixed-methods approach, this study reveals the motivations, impression management strategies, and psychological and social impacts of this practice. The results showed significant differences in self-expression, impression management, self-disclosure, and self-promotion between main and second accounts. Qualitative findings reveal adolescents' motivations for creating a Second account as an expressive space separate from the idealized self-image on the main account, as well as their efforts in negotiating digital identity to fit social norms and the need for self-authenticity. This study reveals the complexity of dynamics in adolescents' identity construction in the digital world, where they attempt to balance the projection of a public self-image with authentic self-expression through the use of multiple accounts. This research contributes to the understanding of how adolescents navigate social pressures and the need to be fully recognized in the context of social media.
Abstrak
Penelitian ini mengeksplorasi fenomena dualitas identitas digital remaja melalui penggunaan akun utama dan akun kedua (second account) di media sosial instagram. Dengan menggunakan pendekatan mixed-methods, studi ini mengungkap motivasi, strategi pengelolaan kesan, serta dampak psikologis dan sosial dari praktik ini. Hasil penelitian menunjukkan adanya perbedaan signifikan dalam ekspresi diri, manajemen kesan, self-disclosure, dan promosi diri antara akun utama dan second account. Temuan kualitatif mengungkap motivasi remaja membuat Second account sebagai ruang ekspresif yang terpisah dari citra diri ideal di akun utama, serta upaya mereka dalam menegosiasikan identitas digital agar sesuai dengan norma sosial dan kebutuhan autentisitas diri. Studi ini mengungkapkan kompleksitas dinamika dalam konstruksi identitas remaja di dunia digital, di mana mereka berupaya menyeimbangkan proyeksi citra diri publik dengan ekspresi autentik diri melalui penggunaan akun ganda. Penelitian ini berkontribusi pada pemahaman tentang bagaimana remaja menavigasi tekanan sosial dan kebutuhan untuk diakui secara utuh dalam konteks media sosial.
References
Altman, I., & Taylor, D. A. (1973). Social Penetration: The Development of Interpersonal Relationships. New York. Holt, Rinehart & Winston.
Bailey, J., Steeves, V., Burkell, J., & Regan, P. (2013). Negotiating With Gender Stereotypes on Social Networking Sites: from "Bicycle Face" to Facebook. Journal of Communication Inquiry, 37(2), 91–112. https://doi.org/10.1177/0196859912473178
Boyd, D. (2014). It's complicated: The Social Lives of Networked Teens. London. Yale University Press.
Braun, V., & Clarke, V. (2006). Using Thematic Analysis in Psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
Chambers, D. (2013). Social Media and Personal Relationships: Online Intimacies And Networked Friendship. Basingstoke. Palgrave Macmillan. https://doi.org/10.1057/9781137271969
Chang, C. Y., Ting, C. T., & Morse, L. (2020). Risky Behaviors on Secondary Facebook Accounts. Social Media + Society, 6(3), Article 2056305120936616. https://doi.org/10.1177/2056305120936616
Creswell, J. W., & Plano Clark, V. L. (2018). Designing and Conducting Mixed Methods Research (3rd ed.). Thousand Oaks. SAGE Publications.
Davis, K. (2012). Tensions of Identity in a Networked Era: Young People's Perspectives on The Construction and Maintenance of Personal-Digital Contexts. New Literacies and Digital Epistemologies, 40, 29–51.
Goffman, E. (1959). The Presentation of Self in Everyday Life. New York. Doubleday.
Haimson, O. L., Semaan, B., & Dym, B. (2021). "Identity Through The Lens of Content Sharing": Motivations, Affordances, and Liquidity in Identity Performances on Social Media. Human–Computer Interaction, 36(5–6), 417–454. https://doi.org/10.1080/07370024.2021.1921325
Hearn, A. (2008). 'Meat, Mask, Burden': Probing The Contours of The Branded 'Self'. Journal of Consumer Culture, 8(2), 197–217. https://doi.org/10.1177/1469540508090087
Kernis, M. H., & Goldman, B. M. (2006). A Multicomponent Conceptualization of Authenticity: Theory and Research. Advances in Experimental Social Psychology, 38, 283–357. https://doi.org/10.1016/S0065-2601(06)38006-9
Lampe, C., Vitak, J., Gray, R., & Ellison, N. (2021). Marginally Active: User Experience and Discourse Analysis of Online Identity Transparency Behavior. Proceedings of the ACM on Human-Computer Interaction, 5(CSCW1), Article 1. https://doi.org/10.1145/3449086
Laugharne, J., Krikshok, E., Donnelly, A., & McDonald, L. (2022). Social Media Platforms: Fostering Authenticity and Wellbeing Among Teenagers. Counselling and Psychotherapy Research, 22(1), 138–148. https://doi.org/10.1002/capr.12440
Livingstone, S., & Helsper, E. J. (2010). Balancing Opportunities and Risks in Teenagers' Use of The Internet: The Role of Online Skills and Internet Self-Efficacy. New Media & Society, 12(2), 309–329. https://doi.org/10.1177/1461444809342697
Marwick, A. E. (2013). Status Update: Celebrity, Publicity, and Branding in The Social Media Age. London. Yale University Press.
Marwick, A. E., & Boyd, D. (2011). I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and The Imagined Audience. New Media & Society, 13(1), 114–133. https://doi.org/10.1177/1461444810365313
Marwick, A. E., & Boyd, D. (2014). Networked Privacy: How Teenagers Negotiate Context in Social Media. New Media & Society, 16(7), 1051–1067. https://doi.org/10.1177/1461444814543995
Mascheroni, G., Jorge, A., & Micheli, M. (2022). Platformisation of Identities: How Teenagers Negotiate Their Digital Selves on Instagram And Tiktok. Journal of Youth Studies, 1–17. https://doi.org/10.1080/13676261.2022.2069148
Michikyan, M., Subrahmanyam, K., & Dennis, J. (2014). Can You Tell Who I Am? Neuroticism, Extraversion, and Online Self-Presentation Among Young Adults on Facebook. Computers in Human Behavior, 33, 179–183. https://doi.org/10.1016/j.chb.2014.01.010
Michikyan, M., Subrahmanyam, K., & Dennis, J. (2015). Exploring Associations Between Facebook Use and The Well-Being of Young Adults. Computers in Human Behavior, 48, 623–631. https://doi.org/10.1016/j.chb.2015.02.02
Nachar, N. (2008). The Mann-Whitney U: A Test for Assessing Whether Two Independent Samples Come from The Same Distribution. Tutorials in Quantitative Methods for Psychology, 4(1), 13–20. https://doi.org/10.20982/tqmp.04.1.p013
Niu, H. J., Tsao, Y. C., & Hsiao, K. L. (2022). A Study of Influencing Factors on The Second Instagram Accounts of Taiwanese Young Adults Using Mixed Research Methods. Journal of Applied Social Psychology, 52(4), 250–265. https://doi.org/10.1111/jasp.12805
Patton, M. Q. (2015). Qualitative Research & Evaluation Methods: Integrating Theory and Practice (4th Ed.). Thousand Oaks. SAGE Publications.
Robinson, L. (2007). The Cyberself: The Self-Ing Project Goes Online, Symbolic Interaction in The Digital Age. New Media & Society, 9(1), 93–110. https://doi.org/10.1177/1461444807072216
Serafinelli, E. (2018). Analysis Of Photo Sharing and Visual Social Relationships: Instagram As a Case Study. Photographies, 11(1), 91–112. https://doi.org/10.1080/17540763.2017.1397633
Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup conflict. In W. G. Austin & S. Worchel (Eds.), The social psychology of intergroup relations (pp. 33–47). Monterey. Brooks/Cole.
Valkenburg, P. M., & Peter, J. (2009). Social Consequences of The Internet For Adolescents: a Decade of Research. Current Directions in Psychological Science, 18(1), 1–5. https://doi.org/10.1111/j.1467-8721.2009.01595.x
Valkenburg, P. M., & Peter, J. (2011). Online Communication Among Adolescents: An Integrated Model of Its Attraction, Opportunities, and Risks. Journal of Adolescent Health, 48(2), 121–127. https://doi.org/10.1016/j.jadohealth.2010.08.020
Wisniewski, P., Xu, H., Rosson, M. B., Perkins, D. F., & Carroll, J. M. (2017). Adolescent Online Safety: The "Moral" of The Story. In Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing (pp. 1258–1271). ACM. https://doi.org/10.1145/2998181.2998337
Xu, Y., Gao, Q., Parnell, R., & Williams, D. (2019). When Security Meets Finstas: Exploring Personal Online Activity Information Management of Instagram Dual Operators. In Proceedings of the 24th International Conference on Intelligent User Interfaces (pp. 392–403). ACM. https://doi.org/10.1145/3301275.3302281
Zhao, S., Grasmuck, S., & Martin, J. (2008). Identity Construction on Facebook: Digital Empowerment in Anchored Relationships. Computers in Human Behavior, 24(5), 1816–1836. https://doi.org/10.1016/j.chb.2008.02.012.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Muhammad Al-khahfi Akhmad
This work is licensed under a Creative Commons Attribution 4.0 International License.
